Quartz stone develops well: the next gold mine in the stone industry

The current quartz stone product market is similar to that of the 20-year stone market and the artificial stone market 10 years ago. In the future, the market will increase at an annual rate of 500% and has a huge market space.

Quartz stone was born in Italy in 1984. The production technology was proprietary to the Italian company Baritone. It was originally called Baritone. It is composed of more than 90% quartz crystals, plus 10% resin and trace elements in a vacuum condition. Large-size plates made by high pressure. Baritone has established quartz stone production bases all over the world through authorized production. Quartz stone products have become a new trend with the spread of quartz stone technology around the world. As of 2007, there are 28 quartz stone production lines in 14 countries and regions around the world. The global quartz stone market has grown from tens of thousands of dollars per year in 1984 to the current annual market size of 3 billion US dollars. This is a rapid development process. It is because of the activation of the Chinese quartz stone market that it has become more rapid.

At present, foreign quartz stone brands include Celite, Caesarite, Heistron, Sinostone, and Delistone (Czechstone). There are 16 quartz stone manufacturers in the world, and Selite alone has 20 production lines. Its products account for 90% of the European market and 70% of the American market. Although the number of quartz stone manufacturers is increasing and the output is increasing, they are still far from meeting the needs of the market. South Korean quartz stone manufacturers export 130 million to the European and American markets every year, and almost all products of Czech stone are exported. In addition to regions with mature quartz stone consumption such as Europe and the United States, the quartz stone market in the Middle East, Southeast Asia, Singapore, Malaysia, Thailand, Vietnam, Hong Kong, Japan, South Korea and other regions has grown significantly. Quartz stone factories have also appeared in small countries such as Vietnam and Thailand. Quartz stone is quietly entering our sight and into our lives. Initially, quartz stone was only used on cabinet countertops, furniture countertops, and laboratory workbenches with high surface requirements. With the economic development and the further maturity of the market, more and more foreign grounds, walls, furniture and other fields began to use quartz stone, such as various large hotels, luxury residences, landmark buildings, quartz stone is gradually becoming a substitute for natural stone . The customers who use quartz stone are constantly changing. From traditional wholesalers to real estate development companies to architectural decoration companies, more and more people are joining the trend of quartz stone consumption.

International customers generally believe that quartz stone products are high in hardness and high-end. Compared with natural stone, they have more design possibilities and are environmentally friendly and non-radiative. Although the largest stone in the market is still granite, quartz stone is a popular trend in the future. In the future, it will replace other man-made stones and most natural stones. Now quartz stone is in short supply in the global market, and this situation will continue for at least five to ten years. So what are the advantages of quartz stone, let us first take a look at the difference between it and natural stone. As decorative stone, there are natural stone marble and granite; there are artificial marble in artificial stone, artificial granite, microcrystalline stone, solid surface material, etc., as well as a new type of decorative material synthetic quartz stone. Marble, granite and other natural stones have natural textures and are more beautiful. Natural stones have a Mohs hardness of about 4, and have strong wear resistance, pressure resistance, and flexural properties. The development and production are very simple, and the entry threshold is relatively low. Therefore, natural stone is currently the most widely used decorative stone. However, natural marble has pores and is prone to deposit grease. Although marble looks strong and durable, it is not very resistant to stains. If a heavy liquid such as soy sauce is dripped, it will easily penetrate into the texture and be difficult to clean. In addition, natural marble is brittle and prone to breakage during application; granite has strong radioactivity, and if it exceeds the standard, it will cause harm to the human body. With people's pursuit of quality of life and health, the market space for natural stone will be further compressed. Let's take a look at the artificial stone. The artificial stone is imported and domestically produced, which is made of stone powder and artificial fiber through high temperature and high pressure. Its main characteristic is that it is colorful, has no pores on the surface, has strong dirt resistance, acid resistance, corrosion resistance, abrasion resistance, and is easy to clean. The treatment of deformation, bonding, turning and other parts is unique; because there are no pores on the surface, oil and water stains are not easy to penetrate into it, so it has strong anti-fouling power; it can be seamlessly bonded at any length. After the blocks are bonded, they are polished and become a whole body. However, artificial stone is easily scratched, has insufficient hardness, antibacterial, and environmental protection is not ideal.

Now let’s look at quartz stone. Quartz stone is a large-scale plate made of quartz crystals, resins and trace pigments under vacuum conditions through heterogeneous polymerization technology. Up to 94% of the quartz crystals are the main structure to make it texture. It is harder and more compact, and has the characteristics of wear resistance, pressure resistance, high temperature resistance, corrosion resistance, and anti-permeability that other decorative materials can't match. The combination of rich colors gives it the texture of natural stone and beautiful surface gloss. Quartz stone is a high-end fashion building decoration material. The main component is quartz. Quartz is a mineral next to diamonds in nature. It has a very hard appearance and excellent physical and chemical properties. The Mohs hardness of the finished quartz stone is above 7, which determines the excellent characteristics of the quartz stone. From the above, we can see that natural stone and general artificial stone have certain limitations in the use, while quartz stone can avoid these shortcomings. Moreover, quartz stone has no radiation and is an environmentally friendly and healthy decorative material. These advantages are unmatched by natural stone, so quartz stone is synonymous with perfect decorative materials abroad and has become an alternative product for natural stone.

In 2002, Selite introduced quartz stone to China. Chinese consumers began to have access to quartz stone, but there were no professional quartz stone manufacturers in China. In 2008, Zhongshan Weimei Building Material Products Co., Ltd. became a professional quartz stone manufacturer through independent research and development of quartz stone production technology and equipment, which also marked the beginning of China's quartz stone era. Now let’s analyze this market with you. So what are the gaps between our domestic quartz stone market and foreign countries? How big is the Chinese quartz stone market?

Artificial quartz stone has become an emerging countertop material in the world, and more and more quartz stone products are entering consumer homes in Europe and America. Especially at the Milan International Cabinet Fair in 2006, we can clearly feel this trend in the new products launched by famous brand cabinets from all over the world. Most cabinet brands use quartz stone instead of natural stone and traditional artificial stone for display. In the Chinese market, there have been imported brands such as Cerestone, Heistron, and Sinostone, as well as domestic brands such as Weimei, Bitu, and Seli. In terms of market channels, each brand adopts self-built channels and wholesales. Weimei Quartz is the first to introduce the marketing concept of franchise, and share the broad market of quartz with the majority of distributors. This marketing concept has led to the rapid expansion of Weimei Building Materials' sales network, and now it has established a complete sales and service network throughout the country. The market scale of the entire quartz stone is 300 million RMB, accounting for less than 1/75 of the entire international market. Compared with the international market, the trend of Chinese quartz stone has just begun.

In 2009, the artificial stone market capacity in China was RMB 50 billion, and quartz stone accounted for less than 10% of artificial stone products. As more companies enter the quartz stone market, the production technology is further improved and the market continues to mature, and the quartz stone market is gradually Is activated, consumer demand continues to increase. From the statistics of the cabinet industry, from 2004 to 2009, in the five years from 2004 to 2009, my country will have a market capacity of 29 million sets of overall kitchen furniture, an average of 5.8 million sets per year. If an average of 10,000 yuan per set, cabinet countertops will account for Among them, 40% of the cost is calculated, and the cabinet countertops alone have 34.8 billion yuan in market space each year. And quartz stone will become the mainstream product of cabinet countertops. Coupled with other applications such as bathroom countertops, desktops, floors, walls, etc., quartz stone will nurture a huge industry. Just like some analysis of the quartz stone market: The current quartz stone product market is similar to the 20-year stone market, and the artificial stone market situation 10 years ago is similar. In the future, the market will increase at an annual rate of 500%, and it has a huge market space!